If you are tracking your newsletter click throughs and are always trying to increase that number then you need to start using these two simple words: "Read More" Do you send newsletters jam-packed with articles, updates and tips? You might…
Credit-reporting agency Equifax learned the hard way that keeping your website up-to-date is the number one way to ensure your site remains safe and secure. After losing the personal and financial information of over 145 million people, Equifax made things…
Leonardo da Vinci is quoted as saying that "art is never finished, only abandoned.*" The same could easily be said about web design. It's so easy to get stuck in an endless round of changes and tweaks that you never actually launch the…
People who have became successful at what they do will all say the same thing, that there isn't a shortcut or secret formula. They all say it takes hard work, sleepless nights and grit. Summer is upon us already and…
CASL, short for the Canadian Anti-Spam Legislation which took effect on July 1, 2014 is something you should really know if you're going to start building an email list and send newsletters to your customers. We're bringing this up again…
The Google algorithm has hundreds, if not thousands of signals when determining where websites rank for a search. Taking action on which factors carry the most weight can be the difference between success and failure. If you are able to implement…
Everyone is told that you must do blog posts on your website to help drive traffic, increase engagement and keep your site fresh, but how strategic are you about SEO when it comes to writing your post? Here's a quick…
No matter what medium you are using to communicate with your customers, having a strategy is an important first step. Not only does a strategy ensure that your readers get the message you are really trying to convey, it also…
That's easy, the best time to post is when the most people are going to see your post. Right? Easier said than done. We've looked at the data from some of the biggest companies to help you determine the best…
The PPC industry had to stay on it's toes in 2016 with many new features and changes coming out within the year. Though there were many more changes, here are our top 5 PPC changes of 2016 that stood out.…
