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Brand Strategy & Identity

Meticulously Crafted Brand Strategies To Elevate Your Business

Your brand should tell a story - we can make sure it's a story your customers fall in love with

Let's Make Some Magic Together

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Let’s Get To Work!

We don't design logos, we build meticulously crafted brand strategies & corporate identity packages

This may come as a surprise to many people – a logo and a brand are not the same thing. A well executed brand tells a story about your business, what it stands for and where it wants to go. A logo is really just a small piece of the entire branding puzzle.

A successful rebrand starts with intense consultation, research, and discovery so we can learn everything there is to know about your business.  Only then can we start working on a logo and brand story that is both timeless, and seamlessly integrates into your business’ culture.

But that’s only the first step in creating a consistent and relevant brand for your business. We provide a complete brand strategy for business of all sizes to ensure your company puts the best foot forward in today’s highly competitive marketplace.

Our brand strategy includes:

  • Consultation, research and discovery
  • The development of logo
  • The creation of a graphic standards manual
  • The design of other brand assets, such as packaging, online advertising, stationery and website design services
  • Ongoing brand management to ensure that all future marketing materials and messaging follows the established graphic standards
Let’s Get To Work!

What makes us so damn good at what we do?

Over 30 Years of Experience

We’ve been doing this graphic design thing for a lot of years now and we’ve learned a few things along the way.
Back when we first started computers ran at 8 MHz, strippers were reputable professionals who worked with film, proofs were called Color-Keys, and there was no internet (seriously, imagine no internet).

Things have changed a lot since then – computers are faster, proofs are easier and you carry the internet in your pocket. The one thing that hasn’t changed is our passion for making our clients look great.

A Wide Range Of Deliverables

Your marketing needs are as unique as your business, and it takes a lot more than just an attractive logo to make your business stand out from the crowd.

No matter what the project, we ensure that the usability, brand messaging, suitability of the design for the target audience and your company’s marketing or sales objectives are all equally important as how the material looks.

Our graphic design services include:

  • Logo design & branding
  • Business card, letterhead & other stationery
  • Brochure, flyer and magazine design
  • Print advertising design
  • Product packaging design
  • Tradeshow display & signage design
  • Billboards & signage
  • Vehicle wraps
  • Promotional material
The amount Nike paid to Carolyn Davidson for their iconic swoosh logo in 1973
BP paid $210 Million dollars for their logo, making it one of the most expensive in history
The Stella Artois logo was first used in 1366, making it the oldest logo in history
Over 90% of the worlds population recognizes the Coca Cola logo

Our Branding Process

Local Propeller doesn’t design logos, we build meticulously crafted brand strategies and corporate identity packages.

We use a time-tested 6-step process that is designed to ensure your new brand is both beautiful, effective and tells your company’s story.

Let’s Get To Work!

Project Approval

Accept branding proposal, sign contract and pay deposit.


Consultation, Research & Discovery

We learn as much as we can about your business. The better we understand you the better the results.


Logo Design

There are no shortcuts here – endless sketches turn into a handful of highly curated design proofs. Simply put, we iterate until we nail it.


Graphic Standards Manual

This is your business’ bible. It outlines how to use (and not use) your brand, plus a breakdown of fonts, colours, logo variations and messaging guidelines.


Other Brand Assets

We create common marketing materials to ensure consistent implementation of your brand, including business cards, ad designs and signage.


Ongoing Brand Management

Using your graphic standards manual, we continuously audit your company’s marketing materials to ensure brand consistency.

Featured Logo Designs

Get a FREE Digital Marketing Consultation

Schedule a detailed consultation with our knowledgeable experts. Dive deep into your marketing aspirations, and let us tailor solutions for your branding, website, and digital marketing.

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What Our Customers Say

I have definitely seen an increase in new clients and I know FOR SURE its because of my website!! YAHOO, great job! They all Googled and found me!

Kathleen Keller
Keller Method Vitality - Calgary, Alberta

You know Local Propeller did an amazing job when competing website developers comment on how the SEO on our site is perfectly optimized and that they would not be able to add any value.

Blake Menning, MBA
All Choice Rentals - Drayton Valley, Alberta

We don’t design logos, we create meticulously crafted brands that tell your company’s story.

We don’t design logos, we create meticulously crafted brands that tell your company’s story.