Digital Advertising That Converts

PPC, or Pay-Per-Click, is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. You’ll often see PPC ads as the top results when performing a Google search. Google Ads is probably the largest PPC platform. There are three primary types of PPC ads: search advertising, display advertising, and shopping ads. Each type serves a unique purpose, whether it’s capturing intent-driven searches, reaching a broad audience through display networks, or showcasing products directly in search results.

We work with a wide range of clients in many different industries, including HVAC, construction, e-commerce, home builders, personal fitness and entertainment companies.

We specialize in running search ads on Google and Bing. We also focus on social media platforms like Facebook, Instagram, and LinkedIn, TikTok, Pinterest and YouTube.

The cost of running PPC ads varies based on your specific goals and how competitive your industry is (the more competitive, the higher the cost). Once we have a thorough understanding of your specific needs we will submit a detailed proposal for your approval.

Our management fees typically start around $800 per month. We offer discounts when you bundle PPC ad management with other services, such as SEO, social media management and website design.

Search ads target people with specific intent—those actively searching for products or services that match the keywords in your campaign. These ads appear directly in search results when potential customers are looking for something specific. On the other hand, display ads have a broader reach, allowing you to connect with millions of users whose online behavior aligns with your ideal customer profile. Display ads are shown across websites and apps, targeting users based on their browsing history and interests, making them a great way to increase brand awareness.

Google Performance Max Campaigns are an advanced advertising solution designed to maximize your campaign performance across the entire Google Network, including Search, Display, YouTube, and more.

Utilizing machine learning and automation, these campaigns streamline ad creation, targeting, and bidding to optimize for specific marketing goals like lead generation and online sales. Ideal for businesses seeking a comprehensive online presence, Performance Max helps you reach a wider audience with tailored ads while providing real-time insights and optimization to drive better results.

At Local Propeller, we are PPC experts with data-driven strategies, and have a commitment to delivering strong ROI, making us the ideal partner for your PPC needs. As a full-service digital marketing agency based in Calgary, we offer more than just PPC consulting. Our team possesses the expertise, tools, and experience to craft impactful campaigns, monitor performance, analyze competitors, and achieve the results your business deserves.

PPC and Google Ads are powerful tools for nearly every industry. If your business has an online presence and your customers use search engines to find your products or services, you could be missing out on valuable leads by not leveraging paid advertising. Industries like professional services, trades, HVAC, real estate, healthcare, restaurants, and legal services are particularly competitive and can significantly benefit from a well-executed PPC strategy.

At Local Propeller, we work with a wide range of industries, including education, real estate, technology, health and beauty, medical services, construction, e-commerce, and more. Our experienced team understands the unique demands of each sector, helping you create targeted campaigns that attract more customers and maximize your return on investment.

This is one of the most common questions, and the answer is: it depends. Each industry and geographical area, including Calgary, has its own unique competition levels, average cost per lead, and demographic trends, all of which can influence how quickly you start seeing results. Additionally, seasonal fluctuations can impact ad performance.

Because these factors affect ad auctions in real time, it’s essential to allow your ads to run for a while so we can gather enough data to make informed recommendations and meaningful adjustments. This process can take a few weeks to months. However, this is the power of data-driven advertising. With accurate data, we can help you make smart marketing decisions that will drive long-term success.

As your campaigns continue, you may have more questions, and that’s exactly what we’re here for. You can always reach out to us with any queries about your campaigns, and we’ll keep you informed about performance and opportunities for improvement.

As a highly experienced Google Ads management agency, each of our PPC management packages includes a monthly management fee and a designated ad spend range. Our approach ensures transparency: you are billed directly by Google for your ad spend, while Local Propeller collects the management fee at the beginning of each month. Both amounts are clearly reported to you through detailed email reports and are available for review in our Client Dashboard.

Local Propeller does not benefit the more you spend on advertising to Google. In fact, when possible we try our best to reduce advertising costs to make sure you get the maximum ROAS (return on ad spend).

At Local Propeller, we work with a wide range of industries, including education, real estate, technology, health and beauty, medical services, construction, e-commerce, and more. Our experienced team understands the unique demands of each sector, helping you create targeted campaigns that attract more customers and maximize your return on investment.