Book more jobs and grow your business
Local Services Ads connect you with potential customers who are searching for your services on Google. Once your business profile has been Google-verified your ads will be displayed up for people in your area. And you only pay for the conversion if a customer contacts you through the ad!
Eligible Home Services
This is a current list of home service companies that are eligible for a Google Guaranteed badge in Canada.
If your company isn’t in any of these eligible industries you can still run PPC ads (Google and social media ads).
How Local Services Ads Work
Customers who book a Google-verified service provider know they are getting a guaranteed service from a trustworthy and qualified business.
Getting Started Is Easy
Let Local Propeller help your business setup and manage your Google, Microsoft and social media ad campaigns. There is no better way to promote your brand, boost website traffic and generate more leads.
Contact Us
Local Propeller simplifies lead generation so you can focus on what really matters – your business. Fill out the form below to speak with one of our digital marketing experts for a free, no obligation consultation. We want to learn about your needs, current challenges and offer friendly advice.
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Frequently Asked Questions About PPC Ads
Local Service Ads appear at the top of Google Search when people look for the specific services you offer in your chosen areas. When potential customers see your ad, they can easily click to call you, send a message request (available in the US only), or even book an appointment right from your ad, making it super convenient to connect with new leads.
Google Ads work on a pay-per-click (PPC) model, where you pay each time someone clicks your ad, regardless of whether they get in touch with you or not. Local Service Ads (LSAs), on the other hand, charge you based on leads, meaning you only pay when a potential customer contacts you through your ad. This makes LSAs more cost-effective for businesses focused on generating direct inquiries.
Google Local Service Ads make it easier for customers to quickly find trusted local businesses, which is especially useful during emergencies, like a broken air conditioner or urgent repairs. For businesses, LSAs help you connect with local leads who need your services right away, giving you more opportunities to grow and reach customers in their moment of need.
The cost of Google Local Service Ads (LSAs) depends on your budget and business goals. Typically, the cost per lead ranges from $25 to $45, though this can vary based on how competitive your service area is and other factors. You’re able to control how much you invest based on your needs and objectives, making it a flexible option for growing your business.
With Google Local Service Ads, you’re charged for each valid lead you receive through the ad. The cost of a lead can vary based on factors like your location, the type of job, the kind of lead, and your bidding strategy. Each lead counts toward your set budget, allowing you to control your spending while targeting the right customers.
To improve your chances of getting to the top of Local Service Ads, try these strategies:
- Expand your job types and service areas: Make sure to include all the services you offer and set a broad coverage area to reach more potential customers.
- Boost your reviews: Aim for at least five reviews from past clients, as reviews help build trust and improve your visibility.
- Maximize your leads with bidding: Increase your chances of getting seen by adjusting your bidding strategy.
- Use high-quality photos: Make your ad stand out by uploading clear, professional images of your work.
- Opt-in to new features: Take advantage of any new options that Google rolls out to stay ahead of the competition.
At Local Propeller, we can help you get the most out of Google Local Service Ads by setting up, managing, and optimizing your campaigns. We’ll ensure your ad targets the right areas and services, improve your visibility with high-quality photos, and help you gather reviews to build trust. Plus, we’ll monitor performance and adjust your bidding strategy to maximize your leads, so you can focus on running your business while we handle the details.
At this time, Local Services Ads are available only for certain service categories in Canada.
- Appliance repair services
- Carpet cleaning services
- Cleaning services
- Electricians
- HVAC (heating & air conditioning)
- Junk removal services
- Lawn care services
- Locksmiths
- Movers
- Pest control services
- Plumbers
- Roofers
- Tree services
- Water damage services
- Window cleaning services
- Window repair services