About Plumbing For Life
Plumbing For Life is a family-run plumbing company in London, Ontario. They take pride in honest work, reliable service, and treating customers like neighbours. Their online presence didn’t match the quality of their service, and they came to us looking for a partner who could build something stronger and more sustainable.
They signed on with Local Propeller for a full digital marketing program: website, SEO, content, Google Ads, Google Local Service Ads, tracking, reporting and ongoing growth support.
The Challenge
Before we started, Plumbing For Life was facing a few problems that were holding them back:
- Their website looked dated, loaded slowly, and didn’t guide users into booking.
- There was no working lead tracking setup, so they had no idea where calls or form submissions were coming from.
- The previous agency relied heavily on AI-generated content with no real search intent strategy.
- Service area coverage was thin, so they barely showed up for the neighbourhoods they actually served.
- They wanted to break into several high-value plumbing searches across London but weren’t ranking anywhere near page one.
They were doing great work in the community. They just weren’t visible online.
What We Delivered
Plumbing For Life moved onto our full digital marketing package, which meant we rebuilt everything from the ground up.
Website Redesign & Restructuring
We created a new website focused on speed, clarity and user intent.
Service pages were rebuilt for the actual searches people make when they need a plumber. The sitemap was restructured so Google could understand the business better, and so users could book faster.
SEO Foundations & Ongoing Optimization
We cleaned up all on-page SEO, wrote new content, added proper schema, fixed metadata and improved internal linking.
Off-site SEO included citations, backlinks, and optimizing content for both search engines and LLM tools.
High-Value Content & Articles
We created long-form articles designed to capture real-world plumbing problems, build expertise and support local rankings.
Tracking & Analytics
GA4, call tracking, form tracking and conversion tracking were all rebuilt from scratch.
For the first time, Plumbing For Life had real numbers they could trust.
Google Business Profile
We optimized their GBP, added posts and updates, improved categories and services, and guided them on best practices that help drive calls from local maps.
Google Ads & Local Service Ads
We launched new Google Ads campaigns, rebuilt targeting around high-intent keywords, and optimized LSAs to get more call-driven leads at a better cost.
The Results
Once the new website and full marketing system went live, the impact was immediate.
Search Performance
- The business gained over 4,600 total ranking positions across tracked keywords.
- High-value plumbing keywords moved onto the first page shortly after launch.
- In Google Search Console, the average position improved from about 37 to 20, a jump of nearly 50 percent.
- Monthly impressions increased by more than 250 percent.
- Organic clicks increased by over 250 percent, showing stronger relevance and better keyword alignment.
Leads & Conversions
- Their website is now converting at a 9 percent rate, which is exceptional for the plumbing industry.
- Calls and form leads are fully trackable, so the company can see where every opportunity comes from.
Maps Visibility
- GBP engagement and visibility climbed as optimized posts, service updates and categories began to take effect.
All of this happened within the first stretch of the partnership, giving Plumbing For Life a new digital foundation that will continue to grow.
What This Means for the Client
Plumbing For Life now competes where their customers are actually searching. Their site converts, their analytics make sense, and their rankings keep climbing. They no longer guess which marketing efforts are working. They can see the results clearly.
This is the kind of foundation that sets a home-service business up for long-term growth, not quick spikes.