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Ideal Insulation & Roofing

110% Increase in Sessions After New Website Launch

About Ideal Insulation & Roofing

Ideal Insulation & Roofing is a second generation family run contracting business and a leader among Edmonton and Calgary insulation companies.

They opened their doors in 1979 and have grown into one of Alberta’s leading insulation contractors, focusing on new residential construction and the renovation market.

Ideal offers a wide range of home insulation services, including attic insulation, spray foam and wall batt insulation, to customers in Calgary, Edmonton and surrounding areas. Ideal has also offered roofing services to Calgary and surrounding for almost 45 years.

Increase in organic clicks after new website launch
Increase in session conversion rate after new website launch
Increase in sessions after new website launch

Project Type

Website Design, PPC, SEO


Built in partnership with Shift24


Calgary & Edmonton, AB



Website Link

Click here to visit…

The Challenge

Ideal had a website that, although performing relatively well for both SEO and online conversions, looked very dated, was difficult to manage and had very limited content.

Working with Shift24, Local Propeller rebuilt an entirely new website for Ideal Insulation & Roofing that focused on updating the design so it was more results focused, easier to navigate and included much more obvious calls to action. We also added a significant amount of new content and removed superfluous image galleries that offered no SEO benefit.