About Escape Ops
Escape Ops, a premier escape room company in Calgary, Alberta, faced significant challenges as they emerged from the restrictive period of the COVID-19 pandemic. With business struggling to regain momentum, they sought a reliable partner to enhance their online presence and drive new leads. Referred to us by a satisfied client, Escape Ops turned to our agency for expert SEO and Google Ads management.
The Challenge
When Escape Ops approached us, they were struggling with several critical SEO challenges that were hindering their online visibility and lead generation efforts. Despite offering a unique and engaging experience, their website was not ranking on the first page of Google for high-volume keywords essential to their industry. Additionally, their site suffered from low Domain Authority, with a limited number of quality backlinks contributing to its ranking struggles. Compounding these issues was the lack of sufficient content on their website, which further hampered their ability to rank well and attract organic traffic.
Our task was clear: to overcome these obstacles and establish Escape Ops as a dominant player in the Calgary escape room landscape.
Increase In Google Organic Positions - +74 Positions
Organic Traffic - 1,344/month
Organic Keyword - 466
The Results
Through our targeted SEO and Google Ads management services, Escape Ops experienced significant improvements in their online visibility and search performance. Over the course of the campaign, total organic clicks increased by 8.1%. Organic impressions saw a substantial boost of 23.6%, demonstrating a broader reach and increased exposure to potential customers. Additionally, the average organic position improved with a 20% enhancement in ranking.
Our focused efforts on 27 high-priority keywords yielded exceptional results—all of these keywords now rank on the first page of Google search. Collectively, these keywords experienced a total positive shift of 78 positions, solidifying Escape Ops’ position in the competitive Calgary escape rooms market.
The Google Ads campaign also delivered impressive results, with a 46.75% decrease in cost per conversion, making their ad spend more efficient. At the same time, the conversion rate increased by 54.77%, driving more qualified leads to the business at a lower cost.