fbpx Skip to content

Drive Results with Calgary’s Leading Google Ads & PPC Agency

Expert Google Ads Management in Calgary, Alberta. Let Local Propeller increase your online leads with high-performing campaigns and strategies.

Let's Make Some Magic Together

"*" indicates required fields

Step 1 of 2

Powerful PPC Results With Google Ads

Talk To Our Team

At Local Propeller, we understand that generating leads through your website is crucial for your business’s success. That’s why we specialize in professional PPC lead generation services tailored specifically for businesses in Calgary and beyond.

Our team of experienced Google Ads consultants knows how to position your ads in front of the right audience at the right time, ensuring maximum impact. As a trusted Google Ads agency in Calgary, we deliver efficient, results-driven PPC campaigns that align with your business goals and drive growth.

PPC Results You Can Trust

ROI Focussed

A/B Testing

Conversion Tracking

Remarketing Campaigns

Transparent Reporting

Shopping Feed Management

Ad Copywriting

Quality Score Improvements

Our PPC Framework For Success and Growth

At Local Propeller, an Calgary-based Google Ads agency, we follow a comprehensive six-stage process to ensure your PPC campaigns are built for success and sustainable growth. Here’s how we do it:

Research and Planning

We start by getting to know your business, goals, and target audience.

Our journey begins with a detailed onboarding process, where we gather crucial information from you through our access request forms. This stage sets the foundation for a successful PPC campaign.

  • Detailed Onboarding Process
  • Access Existing Accounts
  • Understand Business Goals and Target Audiences
  • Competitor Analysis
  • Keyword Research

Account & Campaign Setup

We lay the technical groundwork to ensure accurate tracking and effective campaign setup.

Our technical team sets up robust conversion tracking and begins constructing your PPC campaigns, ensuring everything is optimized from the start.

  • Conversion Tracking Setup
  • Campaign Structure Development
  • Ad Group Creation
  • Initial Ad Copywriting
  • Budget Allocation

Pre-launch Review

We collaborate with you to finalize the strategy before going live.

Before launching your campaigns, our expert ad strategists meet with you to review the setup and ensure alignment with your business goals.

  • Campaign Review Meeting
  • Final Adjustments Based on Feedback
  • Strategy Alignment Check
  • Approval for Launch

Learning Period

We monitor the early performance to gather insights and fine-tune your campaigns.

Once your campaigns are live, we enter the learning period, where we observe, analyze, and identify what’s working and what isn’t.

  • Performance Monitoring
  • Data Collection and Analysis
  • Identifying Patterns and Trends
  • Early Adjustments

Campaign Optimization

We refine your campaigns to maximize their effectiveness and return on investment.

Based on the insights gathered during the learning period, we make necessary improvements to ensure your campaigns are running at peak performance.

  • Ad Copy and Keyword Adjustments
  • Bid Management and Budget Optimization
  • A/B Testing of Ads
  • Conversion rate Optimization

Scale and Ascension

We explore new opportunities to enhance profitability and drive continued growth.

With your campaigns performing well, we shift our focus to scaling efforts, taking into account factors like competition, seasonality, and promotions to maximize your ROI.

  • Scaling Strategies
  • Exploring New Ad Opportunities
  • Seasonal and Promotional Adjustments
  • Ongoing Performance Analysis
google search for plumbers near me with a bedroom flooding with water in the background

Why Businesses Choose Local Propeller for Google Ads Management in Calgary

Local Propeller is the choice for small and medium-sized businesses in Calgary seeking expert Google Ads management.

We work closely with you to understand your business’s unique needs and create a tailored advertising strategy designed to achieve your specific goals. With our dedicated team of Google Ads experts, you’ll benefit from exceptional communication, precise implementation, and customized reporting that highlights the key metrics that matter most to your business.

In today’s competitive landscape, where consumers often start their purchasing journey with a Google search, it’s essential to have a robust Google Ads strategy. That’s why our Google Ads management service combines targeted keyword research, strategic ad creation, and continuous optimization to ensure your ads reach the right audience and drive meaningful results.

  • Comprehensive Google Ads Account Audit
  • Targeted Keyword Research
  • Strategic Ad Creation & Optimization
  • Conversion Tracking & Analytics Optimization
  • Bid Management & Budget Optimization
  • Competitor Analysis & Insights
  • Ongoing Campaign Monitoring & Optimization
  • Detailed Reporting & Performance Analysis
  • ROI-Focused Strategies
Let’s Get To Work!

The Right Campaigns To Achieve Your Goals

Get your Calgary business in front of people actively searching for your products or services and drive sales, leads, and traffic to your site.

Search Ads

Google Search Ads are one of the most powerful way to market your business. In fact, 41% of all clicks in Google search results go to the top three sponsored ads. And with 8.5 billion Google searches per day, this is an absolutely massive audience.

Google Search Ads appear at the top and bottom of Google’s search results page. They are text based and consist of both a headline and a description.

Display Ads

Display Ads are shown on Google’s Display Network, which includes over 2 million websites, videos, apps and other Google properties. Display Network sites reach over 90% of Internet users worldwide.

Display Ads use images to attract attention and are strategically placed on websites (and other platforms) based on highly targeted keywords to ensure only relevant customers see them.

Video Ads

Google’s YouTube is an absolutely massive platform, with 2.6 billion active users and over 400 minutes of content uploaded every minute.

Most Google Video Ads appear at the start, in the middle or at the end of YouTube videos and can be as short as 6 seconds. There are also Bumper Ads, Outstream Ads and Masthead Ads, each with a very different use case and audience.

We can use your existing video ads or create custom, eye-catching ads specifically for your campaign.

Shopping Ads

Google Shopping Ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads. This is one of the best ways for businesses to sell physical products. They also help you increase the quality of your leads as someone clicking on your ad is directed straight to the product on your website.

Like Search Ads, Shopping Ads appear at the top of Google’s search results page as well as on the Shopping tab of Google search results. They consist of a product title, description, price, shipping information and even product reviews.

Local Service Ads

Local Service Ads are used by local service businesses that collect leads through phone calls online message requests. They appear right at the top of the Google search results page and are the perfect solution for service based businesses. They only show up for customers in your area and you only pay if a customer actually contacts you.

Running Local Service Ads requires passing a Google screening process and adds a Google Guaranteed icon to your listing. These ads also display your company’s name, reviews, years in business, city, operating hours, phone number and a call button

Local propeller digital marketing agency dashboard

Customized Website Stats - Anytime, Anywhere

Running a business can often be a tug-of-war between responsibilities and limited time to get things done. Don’t waste your time reading through multiple analytics reports to try and figure out how your online presence is working each month.

Local Propeller’s client dashboard allows you to view real-time information from all of your website’s most important metrics, including Google Analytics, Google Ads & PPC advertising, social media, eCommerce sales, SEO and CRMs like HubSpot or Salesforce.

Let’s Get To Work!

What Our Customers Say

I have definitely seen an increase in new clients and I know FOR SURE its because of my website!! YAHOO, great job! They all Googled and found me!

Kathleen Keller
Keller Method Vitality - Calgary, Alberta

You know Local Propeller did an amazing job when competing website developers comment on how the SEO on our site is perfectly optimized and that they would not be able to add any value.

Blake Menning, MBA
All Choice Rentals - Drayton Valley, Alberta

Frequently Asked Questions About Calgary PPC Management Services

PPC, or Pay-Per-Click, is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. You’ll often see PPC ads as the top results when performing a Google search. Google Ads is probably the largest PPC platform. There are three primary types of PPC ads: search advertising, display advertising, and shopping ads. Each type serves a unique purpose, whether it’s capturing intent-driven searches, reaching a broad audience through display networks, or showcasing products directly in search results.

Search ads target people with specific intent—those actively searching for products or services that match the keywords in your campaign. These ads appear directly in search results when potential customers are looking for something specific. On the other hand, display ads have a broader reach, allowing you to connect with millions of users whose online behavior aligns with your ideal customer profile. Display ads are shown across websites and apps, targeting users based on their browsing history and interests, making them a great way to increase brand awareness in Calgary and beyond.

Google Performance Max Campaigns are an advanced advertising solution designed to maximize your campaign performance across the entire Google Network, including Search, Display, YouTube, and more.

Utilizing machine learning and automation, these campaigns streamline ad creation, targeting, and bidding to optimize for specific marketing goals like lead generation and online sales. Ideal for businesses seeking a comprehensive online presence, Performance Max helps you reach a wider audience with tailored ads while providing real-time insights and optimization to drive better results.

At Local Propeller, we are PPC experts with data-driven strategies, and have a commitment to delivering strong ROI, making us the ideal partner for your PPC needs. As a full-service digital marketing agency based in Calgary, we offer more than just PPC consulting. Our team possesses the expertise, tools, and experience to craft impactful campaigns, monitor performance, analyze competitors, and achieve the results your business deserves.

PPC and Google Ads are powerful tools for nearly every industry. If your business has an online presence and your customers use search engines to find your products or services, you could be missing out on valuable leads by not leveraging paid advertising. Industries like professional services, trades, HVAC, real estate, healthcare, restaurants, and legal services are particularly competitive and can significantly benefit from a well-executed PPC strategy.

At Local Propeller, we work with a wide range of industries, including education, real estate, technology, health and beauty, medical services, construction, e-commerce, and more. Our experienced team understands the unique demands of each sector, helping you create targeted campaigns that attract more customers and maximize your return on investment.

This is one of the most common questions, and the answer is: it depends. Each industry and geographical area, including Calgary, has its own unique competition levels, average cost per lead, and demographic trends, all of which can influence how quickly you start seeing results. Additionally, seasonal fluctuations can impact ad performance.

Because these factors affect ad auctions in real time, it’s essential to allow your ads to run for a while so we can gather enough data to make informed recommendations and meaningful adjustments. This process can take a few weeks to months. However, this is the power of data-driven advertising. With accurate data, we can help you make smart marketing decisions that will drive long-term success.

As your campaigns continue, you may have more questions, and that’s exactly what we’re here for. You can always reach out to us with any queries about your campaigns, and we’ll keep you informed about performance and opportunities for improvement.

As an Calgary Google Ads management agency, each of our PPC management packages includes a monthly management fee and a designated ad spend range. Our approach ensures transparency: you are billed directly by Google for your ad spend, while Local Propeller collects the management fee at the beginning of each month. Both amounts are clearly reported to you through detailed email reports and are available for review in our Client Dashboard.

Local Propeller does not benefit the more you spend on advertising to Google. In fact, when possible we try our best to reduce advertising costs to make sure you get the maximum ROAS (return on ad spend).

At Local Propeller, we work with a wide range of industries, including education, real estate, technology, health and beauty, medical services, construction, e-commerce, and more. Our experienced team understands the unique demands of each sector, helping you create targeted campaigns that attract more customers and maximize your return on investment.