ADWORDS & PPC MANAGEMENT FAQ
ADWORDS & PPC MANAGEMENT FAQ
Frequently Asked Questions

How Much Do Google AdWords Cost?

The good news is that it’s up to you. Costs can vary depending on factors such as advertising goals, target location and the industry competition for your placements and keywords. We work with you to determine specific costs for your campaigns and stay within your budget.

How Much Goes To You And How Much Goes To Google?

Each of our Google AdWords Management packages have a monthly management fee and monthly ad spend range associated with them. Our transparent PPC packages allow our clients to be charged directly by the search engine for their ad spend while CB Digital Marketing collects the management fee at the beginning of each monthly cycle. Both amounts are reported to you through emailed reports as well as in our Client Dashboard.

What If We Don't Have A Large Budget? What's The Best Way To Proceed?

That’s not a problem. Contact us and we’ll work with you to figure out a comfortable budget for your AdWords success.

What is Pay-Per-Click?

Pay-per-click (PPC) (also called cost-per-click) is an internet advertising method used to direct traffic to websites, in which advertisers pay the publisher (such as Google) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

How Will I See My Campaign Statistics?

Each month, you will receive an emailed report of your AdWords stats highlighting cost and top performers (ads, keywords, etc). Our clients with previous account access will have the ability to log directly into their AdWords accounts to view all data as often as they wish. Every one of our clients can log into our Client Dashboard, to view the relevant data they need as well.

Why Should I Use CB Digital Marketing To Manage Our AdWords Over Other Agencies?

Clients come to CB Digital Marketing for a top-notch Google marketing strategy. We are dedicated to managing your paid advertising campaigns to maximize your ROI and help get your business noticed. As a Google Partner we will work diligently to fine tune your Campaigns and ensure your Click Through Rate, Quality Score, Cost-Per-Click and ROI improve over time.

What Industries Does CB Digital Marketing Specialize In?

We work in a wide variety of industries. Because Google AdWords campaigns are very similar across most professions, we simply conduct a series of advertising experiments and research inside your market until we reach your target ROI. We will also never represent two competing companies in the same industry at one time.

Will AdWords Work For My Business?

Before we begin we will research your industry and calculate an estimate of impressions and searches for your specific keywords to make sure there is a market. Google AdWords has strict policies regarding the promotion of pharmaceuticals, drugs, alcohol, firearms, adult content, tobacco, data collection, get rich schemes, arbitrage, affiliate marketing sites, etc. Contact CB Digital Marketing to see if AdWords is right for your company.

Will I Lose Access To My Google AdWords Account?

Absolutely not. If you already had Google AdWords admin account access, it will be the same. We will manage that account from what is called a My Client Center account. This allows us access to your AdWords account and leave you still with all the access.

How Do I Get Started?

Getting started is super simple, just click on the giant green button below to visit our Let’s Get Started page and one of our SEO experts will contact you right away!